AI marketing tools are transforming how we create, optimize, and scale campaigns. From writing high-converting copy to automating ad creatives and predicting customer behavior, these platforms are changing the game for marketers in 2025.
At Votars, we know the power of AI. Here’s our expert-curated list of the 25 most impactful tools that are actually worth using.
1. Jasper
Jasper is a leading AI copywriting assistant that helps marketers write blog posts, emails, and ad copy in minutes. It’s known for its creativity and ability to maintain brand tone.
Use it for: Blog writing, ad copy, product descriptions
2. Copy.ai
Copy.ai helps automate the creation of product copy, landing pages, and email templates. It’s perfect for eCommerce and fast-paced content teams.
Use it for: Generating marketing copy fast
3. Writesonic
Writesonic is an all-in-one writing platform that includes SEO blog writing, landing page generation, and product descriptions.
Use it for: Long-form and SEO content
4. Surfer SEO
Surfer SEO combines keyword analysis, SERP data, and AI optimization to help you rank higher with optimized content.
Use it for: Content strategy, SEO optimization
5. Votars
Votars is an AI-powered meeting and content assistant. It transcribes meetings in 74 languages, summarizes conversations, and turns insights into blog drafts, marketing copy, or strategic notes.
Use it for: Turning meeting ideas into marketing-ready content
6. Grammarly
Grammarly goes beyond grammar and offers tone suggestions and clarity improvements—ideal for marketing teams.
Use it for: Polishing copy and ensuring consistent tone
7. HubSpot AI
HubSpot AI integrates AI across CRM, email marketing, and customer segmentation to optimize engagement workflows.
Use it for: Smart segmentation, email personalization
8. Seventh Sense
Seventh Sense uses machine learning to optimize email send times based on when recipients are most likely to engage.
Use it for: Email open rate optimization
9. AdCreative.ai
AdCreative.ai automates ad generation for Facebook, Instagram, and Google with data-backed visuals and copy suggestions.
Use it for: Automated ad creative at scale
10. Smartly.io
Smartly.io helps brands manage cross-channel ad automation and performance creatives.
Use it for: Ad scaling and cross-platform testing
11. Synthesia
Synthesia creates AI-powered marketing videos with avatars and voiceovers. Great for product demos and social media.
Use it for: Quick, scalable video creation
12. Pictory
Pictory turns blog posts or text into videos using AI. You can also auto-generate captions and highlights.
Use it for: Content repurposing into video
13. ChatGPT by OpenAI
ChatGPT helps with customer engagement, content ideation, and conversational copy generation.
Use it for: Campaign ideation, social replies
14. MarketMuse
MarketMuse uses AI to audit content and generate optimized topic clusters to boost rankings.
Use it for: Content planning and optimization
15. Frase
Frase provides content briefs and helps structure SEO-friendly articles with AI.
Use it for: Researching and writing better content faster
16. Crayon
Crayon uses AI to monitor competitor strategies across web and social to improve market positioning.
Use it for: Competitor intelligence
17. Persado
Persado uses AI to predict which language will drive the highest conversions in your marketing campaigns.
Use it for: Optimizing emotional impact in copy
18. Pathmatics
Pathmatics provides AI-driven ad intelligence to analyze how competitors spend across channels.
Use it for: Paid media analysis
19. Lately.ai
Lately turns blogs, videos, and podcasts into dozens of social media posts using AI.
Use it for: Auto-generating social posts from existing content
20. Tidio
Tidio is an AI-powered chatbot platform for customer support and sales.
Use it for: Conversational marketing
21. Drift
Drift helps marketing teams create personalized buying experiences through AI chat and engagement scoring.
Use it for: Lead conversion through chatbots
22. Mutiny
Mutiny uses AI to personalize website content in real time for each visitor based on segment.
Use it for: On-site conversion rate optimization
23. Optimizely
Optimizely applies AI to A/B testing, experimentation, and customer experience optimization.
Use it for: AI-powered CRO and web testing
24. Brandwatch
Brandwatch offers AI-based social listening and sentiment analysis across digital platforms.
Use it for: Monitoring brand mentions and trends
25. Phrasee
Phrasee generates high-converting subject lines and email copy using AI trained on past campaign data.
Use it for: Email marketing copy that converts
Final Thoughts
In 2025, marketers who embrace AI tools can outpace the competition, improve ROI, and scale faster. From writing content to optimizing engagement across channels, the 25 tools listed above are battle-tested and worth every penny.
Start with one or two, integrate them into your daily workflow, and watch your results compound.
Want to turn meetings and team conversations into content gold? Try Votars and supercharge your content pipeline today.